As business executives and business owners, planning is a natural part of our business lives. We plan for product rollouts, employee growth, revenues, and more, but we don't necessarily look at planning as a process.
The value of planning isn't just about the result, The Plan, at the end of the day. Planning is about the process, the act of thinking about your company, and your goals, and how you're going to get there. There isn't a right way or a wrong way to plan, but there are better ways than others to think about planning.
What's involved in a plan, then?
